Blogger vs. WordPress: Which is Better for My Website?

Published by Sam Wilson on

You probably don’t need anybody else telling you about how important blogging is to your web presence. You’ve read all the expert advice about how a well-placed piece of content can attract visitors, increase brand loyalty and yes, even boost your sales.

You’ve read all about how to craft the perfect copy, the importance of adding images to your posts, and even some of that fancy stuff like scheduling advanced posts and incorporating SEO. What you really need to know now of course, is which platform do you use?

If you’ve looked around for a blogging solution for your business, there’s a good chance that you’ll have been presented with two leading contenders: Google’s free Blogger, and the open-source behemoth that is WordPress.

Which one is better for you and your business? Let’s find out together.

Cost (Winner: Blogger)

Since both Blogger and WordPress are technically free, why would we give the nod to one over the other? Let us explain.

When we say Blogger is free, we mean it. To get started, you need nothing more than a Gmail account and some ideas for your blog. When we say WordPress is free, we mean yes, technically it is, but depending on which version you use, there may be some costs involved.

Go for a blog hosted on WordPress’ own servers, and that’s absolutely as free as Google’s blogging platform. The only draw back, is that you have less options for customizing and enhancing your site.

To get all of that, you’ll need to invest in some good quality web hosting and host it yourself.

One-nil to Google so far then.

Design (Winner: WordPress)

All that being said, investing even a few pounds a month on self-hosted WordPress is more than worth it when you consider that there’s practically thousands of free and premium templates you can download, install, and use to design your site to look exactly the way you want it to.

Even with the free, WordPress.com hosted version, there’s still a vast selection of free templates to choose from, though here you can only choose from WordPress’ only library, rather than a premium theme designed by a third-party.

For its part, Blogger itself only has a limited selection of in-house themes, whilst those designed by third-parties are often outdated, clunky, and don’t look all that great.

One point to WordPress then, and the game is tied.

Maintenance (Winner: Blogger)

Though not for long, as we simply have to give the point to Blogger for being easy to maintain. There’s really nothing to it. Once you’ve got the blog looking the way you want it (or at least as close as you can get it), you simply log in, add new posts from your dashboard and publish when you’re ready.

If there is any behind-the-scenes updates going on, Google takes care of all that for you, and you’ll barely ever notice anything has changed.

Compare this to self-hosted WordPress, where unless you’ve got auto-updates enabled, you’ll regularly be asked to upgrade your WordPress platforms or the individual plugins.

Functionality (Winner: WordPress)

WordPress wins hands down on this one. Blogger does have a limited number of applications that you can incorporate into your sidebar, though much like their templates, they’re not much to write home about.

With WordPress on the other hand, you have a huge library of free and premium plugins to choose from, all allowing to add just about any kind of functionality or user interaction you could think of.

The verdict

So, whilst the scores may be tied, we think that deciding whether to use Blogger or WordPress may all come down to what you really need from a blog.

If it’s just a simple, no-frills platform for adding content that you’re looking for, you can’t go wrong with Blogger. If you’re looking for something a little more sophisticated to create a dynamic, high-performing website, WordPress is the one for you.

Categories: Blog

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